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NFL AGENCY · 9 CLIENTS

Generation Sports Group NFL clients and what they earn

$50,525,425 of career earnings negotiated for 9 clients, led by George Odum on $18,114,726.

Generation Sports Group is 59th of the 162 firms with a client on record on career earnings, and 46th of the 52 with five clients or more on money per client. The figures are what the players were paid rather than what the firm collected: an agent's fee is capped at 3% of the contract.

CLIENT EARNINGS $50.5m
PER CLIENT $5.6m
CLIENTS 9
IN THE LEAGUE NOW 6
STILL CONTRACTED $1.2m

The richest careers on the Generation Sports Group book

Money paid across a whole career

George Odum $18.1m

George Odum $18m Deonte Harty $13m Derius Davis $4.6m Blake Watson $2.9m Joe Andreessen $2.8m Keilan Robinson $2.8m David White Jr. $2.5m Keaton Mitchell $2.2m Bill Murray $1.6m

George Odum alone holds 35.9% of everything the firm's clients have earned.

Every Generation Sports Group client ranked by NFL earnings

Money paid, and what is still contracted

9 clients

# Player Position Franchise Seasons Contracted Career earnings
001 George Odum Safety San Francisco 49ers 9 $18,114,726$18.1m
002 Deonte Harty Wide Receiver Baltimore Ravens 6 $12,994,381$13.0m
003 Derius Davis Wide Receiver Los Angeles Chargers 4 $4,551,932$4.6m
004 Blake Watson Running Back Denver Broncos 3 $2,855,000$2.9m
005 Joe Andreessen Inside Linebacker Buffalo Bills 3 $2,836,364$2.8m
006 Keilan Robinson Running Back Jacksonville Jaguars 4 $1.2m $2,786,956$2.8m
007 David White Jr. Wide Receiver Jacksonville Jaguars 3 $2,530,000$2.5m
008 Keaton Mitchell Running Back Baltimore Ravens 3 $2,209,666$2.2m
009 Bill Murray Guard Chicago Bears 5 $1,646,400$1.6m

The table holds every one of the 9 clients the firm has on record. Money written into a season not yet played sits in its own column and is not counted in the career figure beside it.

How Generation Sports Group splits a contract

Every itemised dollar on the book, against the league's own split

16.7% signing and option bonus

  • Base salary 75.5%
  • Signing bonus 16.7%
  • Roster bonus 3.6%
  • Workout bonus 2.3%
  • Incentives 1.9%
Part of the contract Share on this book Share across the league Negotiated
Base salary 75.5% 52.9% $38,259,173$38.3m
Signing bonus 16.7% 27.6% $8,479,888$8.5m
Restructured money 0.0% 6.3% $0
Roster bonus 3.6% 6.6% $1,798,775$1.8m
Option bonus 0.0% 5.3% $0
Workout bonus 2.3% 0.7% $1,153,864
Incentives 1.9% 0.5% $968,726

16.7% of the book's itemised money is signing or option bonus against 33.0% across the league, so more of it than usual is base salary, which stops the day a client is released. The signing bonus page ranks every career in the league by that part alone.

What Generation Sports Group represents

Client earnings by position

5 positions

Wide Receiver $20m Safety $18m Running Back $7.9m Inside Linebacker $2.8m Guard $1.6m

Wide Receiver is where the book's money is, $20,076,313 across 3 clients. Every position is ranked across the league here.

Where the Generation Sports Group clients are

The franchises holding them, and what those careers are worth

7 franchises

# Franchise Clients Career earnings
01 San Francisco 49ers 1 $18,114,726$18.1m
02 Baltimore Ravens 2 $15,204,047$15.2m
03 Jacksonville Jaguars 2 $5,316,956$5.3m
04 Los Angeles Chargers 1 $4,551,932$4.6m
05 Denver Broncos 1 $2,855,000$2.9m
06 Buffalo Bills 1 $2,836,364$2.8m
07 Chicago Bears 1 $1,646,400$1.6m

What the book is still owed

Money written into seasons that have not been played

$1.2m across one client

Keilan Robinson $1.2m

This is the part of the job that has already been done and not yet paid for. The whole league is ranked by contracted money here.

Where Generation Sports Group recruits

The programmes its clients came out of

9 schools

Central Arkansas 1
Assumption 1
Texas Christian 1
Memphis 1
Buffalo 1
Texas 1
Western Carolina 1
East Carolina 1
William & Mary 1

The bars count clients rather than dollars, because a firm recruits by the head and the money follows years later. Central Arkansas has sent it one player. Every college is ranked by NFL earnings here.

What Generation Sports Group clients are paid each season

Every year of every career on the book, added together

Peak in 2024

2024 is the book's biggest year on record at $10,330,820. The whole 2024 payroll is ranked by player here.

Frequently asked questions

Who is Generation Sports Group's highest paid NFL client?

George Odum, $18,114,726. Deonte Harty is second on $12,994,381.

How much have Generation Sports Group clients earned in the NFL?

$50,525,425 across 9 careers, $5,613,936 a client. Generation Sports Group is 59th of the 162 firms with a client on record on career earnings, and 46th of the 52 with five clients or more on money per client.

How much does Generation Sports Group make from its NFL clients?

An agent's fee is capped at 3% of a player's contract, so a book worth $50,525,425 in career earnings is a fee pool of about $1,515,763 spread across the firm and the whole length of those careers. Every figure on this page is what the players were paid.

What kind of players does Generation Sports Group represent?

Wide Receiver more than any other on money, $20,076,313 across 3 clients. The book covers 5 positions in all.

How many Generation Sports Group clients are in the NFL now?

6 men of the 9 here was on a roster in 2026, and $1,190,000 is written into contracts for seasons not yet played.

Where to next

The firms either side of this one, and the rest of the money

Day 1 Sports & Entertainment · Range Sports · SportsTrust Advisors · Goal Line Football · Clarity Football · OG1 Athletes · SES LLC · AthElite Agency · Every agency · NFL career earnings

Generation Sports Group clients

Other agencies

By season

Elsewhere in American football