SALARYSPORT
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NFL AGENCY · 25 CLIENTS

VaynerSports NFL clients and what they earn

$745,982,820 of career earnings negotiated for 25 clients, led by Kirk Cousins on $366,669,486.

VaynerSports is 10th of the 162 firms with a client on record on career earnings, and 11th of the 52 with five clients or more on money per client. The figures are what the players were paid rather than what the firm collected: an agent's fee is capped at 3% of the contract.

CLIENT EARNINGS $746.0m
PER CLIENT $29.8m
CLIENTS 25
IN THE LEAGUE NOW 9
STILL CONTRACTED $59.6m

The richest careers on the VaynerSports book

Money paid across a whole career

Kirk Cousins $366.7m

Kirk Cousins $367m Joe Thuney $100m Foyesade Oluokun $71m Dean Lowry $36m Ahmad Gardner $33m Ikem Ekwonu $28m Juwan Johnson $14m Joshua Dobbs $9.8m Jordan Fuller $8.8m Boye Mafe $8.6m Isaac Yiadom $8.0m Olamide Zaccheaus $7.2m Kool-Aid McKinstry $7.1m Zach Charbonnet $6.9m Benjamin St-Juste $6.9m Juwann Winfree $4.7m James Smith-Williams $4.7m Terell Smith $4.1m Luke Wattenberg $3.9m Isaiahh Loudermilk $3.8m

Kirk Cousins alone holds 49.2% of everything the firm's clients have earned.

Every VaynerSports client ranked by NFL earnings

Money paid, and what is still contracted

25 clients

# Player Position Franchise Seasons Contracted Career earnings
001 Kirk Cousins Quarterback Atlanta Falcons 16 $45.0m $366,669,486$366.7m
002 Joe Thuney Guard Kansas City Chiefs 10 $99,991,395$100.0m
003 Foyesade Oluokun Inside Linebacker Jacksonville Jaguars 10 $9.0m $70,896,931$70.9m
004 Dean Lowry Defensive End Pittsburgh Steelers 10 $36,434,318$36.4m
005 Ahmad Gardner Cornerback New York Jets 4 $33,450,802$33.5m
006 Ikem Ekwonu Left Tackle Carolina Panthers 4 $27,568,050$27.6m
007 Juwan Johnson Tight End New Orleans Saints 5 $13,978,375$14.0m
008 Joshua Dobbs Quarterback San Francisco 49ers 10 $9,807,176$9.8m
009 Jordan Fuller Safety Carolina Panthers 5 $8,770,689$8.8m
010 Boye Mafe Outside Linebacker Seattle Seahawks 4 $8,562,250$8.6m
011 Isaac Yiadom Cornerback San Francisco 49ers 7 $7,990,353$8.0m
012 Olamide Zaccheaus Wide Receiver Washington Commanders 6 $7,219,775$7.2m
013 Kool-Aid McKinstry Cornerback New Orleans Saints 4 $2.0m $7,113,412$7.1m
014 Zach Charbonnet Running Back Seattle Seahawks 4 $6,876,078$6.9m
015 Benjamin St-Juste Cornerback Washington Commanders 4 $6,861,197$6.9m
016 Juwann Winfree Wide Receiver Indianapolis Colts 6 $4,726,081$4.7m
017 James Smith-Williams Defensive End Atlanta Falcons 5 $4,685,200$4.7m
018 Terell Smith Cornerback Chicago Bears 4 $4,115,884$4.1m
019 Luke Wattenberg Center Denver Broncos 4 $3,947,720$3.9m
020 Isaiahh Loudermilk Defensive End Pittsburgh Steelers 4 $3,800,288$3.8m
021 Bucky Irving Running Back Tampa Bay Buccaneers 4 $1.2m $3,561,552$3.6m
022 Brevyn Spann-Ford Tight End Dallas Cowboys 3 $2,850,000$2.8m
023 Logan Lee Defensive End Pittsburgh Steelers 4 $1.2m $2,725,072$2.7m
024 KT Leveston Guard Los Angeles Rams 4 $1.2m $2,585,736$2.6m
025 Sam Hartman Quarterback Washington Commanders 1 $795,000

The table holds every one of the 25 clients the firm has on record. Money written into a season not yet played sits in its own column and is not counted in the career figure beside it.

How VaynerSports splits a contract

Every itemised dollar on the book, against the league's own split

28.2% signing and option bonus

  • Base salary 55.3%
  • Signing bonus 27.5%
  • Restructured money 6.3%
  • Roster bonus 8.9%
  • Option bonus 0.8%
  • Workout bonus 1.0%
  • Incentives 0.3%
Part of the contract Share on this book Share across the league Negotiated
Base salary 55.3% 52.9% $442,574,208$442.6m
Signing bonus 27.5% 27.6% $220,143,176$220.1m
Restructured money 6.3% 6.3% $50,423,050$50.4m
Roster bonus 8.9% 6.6% $70,997,518$71.0m
Option bonus 0.8% 5.3% $6,024,000$6.0m
Workout bonus 1.0% 0.7% $8,153,118$8.2m
Incentives 0.3% 0.5% $2,279,953$2.3m

28.2% of the book's itemised money is signing or option bonus against 33.0% across the league, so more of it than usual is base salary, which stops the day a client is released. The signing bonus page ranks every career in the league by that part alone.

What VaynerSports represents

Client earnings by position

12 positions

Quarterback $377m Guard $103m Inside Linebacker $71m Cornerback $60m Defensive End $48m Left Tackle $28m Tight End $17m Wide Receiver $12m Running Back $10m Safety $8.8m Outside Linebacker $8.6m Center $3.9m

Quarterback is where the book's money is, $377,271,662 across 3 clients. Every position is ranked across the league here.

Where the VaynerSports clients are

The franchises holding them, and what those careers are worth

16 franchises

# Franchise Clients Career earnings
01 Atlanta Falcons 2 $371,354,686$371.4m
02 Kansas City Chiefs 1 $99,991,395$100.0m
03 Jacksonville Jaguars 1 $70,896,931$70.9m
04 Pittsburgh Steelers 3 $42,959,678$43.0m
05 Carolina Panthers 2 $36,338,739$36.3m
06 New York Jets 1 $33,450,802$33.5m
07 New Orleans Saints 2 $21,091,787$21.1m
08 San Francisco 49ers 2 $17,797,529$17.8m
09 Seattle Seahawks 2 $15,438,328$15.4m
10 Washington Commanders 3 $14,875,972$14.9m
11 Indianapolis Colts 1 $4,726,081$4.7m
12 Chicago Bears 1 $4,115,884$4.1m
13 Denver Broncos 1 $3,947,720$3.9m
14 Tampa Bay Buccaneers 1 $3,561,552$3.6m
15 Dallas Cowboys 1 $2,850,000$2.8m
16 Los Angeles Rams 1 $2,585,736$2.6m

What the book is still owed

Money written into seasons that have not been played

$59.6m across 6 clients

Kirk Cousins $45m Foyesade Oluokun $9.0m Kool-Aid McKinstry $2.0m Bucky Irving $1.2m Logan Lee $1.2m KT Leveston $1.2m

This is the part of the job that has already been done and not yet paid for. The whole league is ranked by contracted money here.

Where VaynerSports recruits

The programmes its clients came out of

19 schools

Minnesota 4
North Carolina State 3
Oregon 2
Michigan State 1
Yale 1
Northwestern 1
Cincinnati 1
Tennessee 1
Ohio State 1
Boston College 1
Virginia 1
Alabama 1
California-Los Angeles 1
Colorado 1
Washington 1

The bars count clients rather than dollars, because a firm recruits by the head and the money follows years later. Minnesota has sent it 4 players. Every college is ranked by NFL earnings here.

What VaynerSports clients are paid each season

Every year of every career on the book, added together

Peak in 2024

2024 is the book's biggest year on record at $136,763,679. The whole 2024 payroll is ranked by player here.

Frequently asked questions

Who is VaynerSports's highest paid NFL client?

Kirk Cousins, $366,669,486, a fourth-round pick in 2012. Joe Thuney is second on $99,991,395.

How much have VaynerSports clients earned in the NFL?

$745,982,820 across 25 careers, $29,839,313 a client. VaynerSports is 10th of the 162 firms with a client on record on career earnings, and 11th of the 52 with five clients or more on money per client.

How much does VaynerSports make from its NFL clients?

An agent's fee is capped at 3% of a player's contract, so a book worth $745,982,820 in career earnings is a fee pool of about $22,379,485 spread across the firm and the whole length of those careers. Every figure on this page is what the players were paid.

What kind of players does VaynerSports represent?

Quarterback more than any other on money, $377,271,662 across 3 clients. The book covers 12 positions in all.

How many VaynerSports clients are in the NFL now?

9 men of the 25 here was on a roster in 2026, and $59,613,696 is written into contracts for seasons not yet played.

Where to next

The firms either side of this one, and the rest of the money

Klutch Sports Group · Wasserman · SportStars · Roc Nation Sports · 1 of 1 Agency · The Institute for Athletes · Priority Sports & Entertainment · Capital Sports Advisors · Every agency · NFL career earnings

VaynerSports clients

Other agencies

By season

Elsewhere in American football